RAGT creates a loyalty club for french farmers
After initiating a competition that has reached a large number of farmers, RAGT Semences is launching a new project to nurture its relationship with them. He created a loyalty club: “Farmers in the North, South, East, West and Central of France, many have bought seed from our research. It is for them, the sowers of agriculture today and tomorrow, that we have created a club,” explains Sylvain Guédou, Sales Manager for France.
This club, called “Les Semeurs RAGT,” is entirely free. It is based on three pillars. First, it enables farmers to discover the innovations and technical solutions developed by RAGT Semences. The seed company also wanted to reward loyalty to its brand. With this club, it offers to transform the hectares of RAGT varieties into gift points. Finally, the club was created to promote exchanges between members and with RAGT teams and thus enable members to enrich their knowledge and experience.
The website ( www.les-semeurs-ragt.fr) has been online since Tuesday June 16 It is already possible for farmers to register. For a limited time, RAGT offers 50 “Sowing Points” upon registration.